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Press interviews

Andrea Belz said, “It’s very hard to get people to pay for things they’re used to getting for free…. Very early on, companies need to decide on either an advertising or a subscription model. You have to provide a whole lot of value to justify subscriptions….”  Read more in the LA Business Journal.

“The publishing industry is finally following in the footsteps of the music industry and the broader world of copyrighted works, where publishers serve as marketing entities rather than distributors. The inventory and distribution costs associated with digital distribution are almost negligible and thus prices are likely to stay rather flat…..” Read more at E-Commerce Times.

Monrovia-based Ondax, which develops laser products and holographic gratings used in defense, industrial, medical diagnostics, analytical instrumentation, and consumer electronics markets, has added Andrea Belz to its board, the firm said Monday. The firm, which recently completed a $2.0M, Series E funding round from the Pasadena Angels and Tech Coast Angels, said Belz will represent both of those angel groups on its board…. Read more at SoCalTech.

“A lot of money is looking for good places to go,” Andrea Belz says. “There’s a desire to invent. If you have a good idea, there’s actually less competition for money…”  Read more at CNN.com.

“The traditional entertainment industry is rapidly disaggregating,” Andrea Belz told MacNewsWorld. “This type of service is the next step in moving the entertainment center away from Hollywood, with distribution relocating to Silicon Valley,” she suggested…..  Read more at MacNewsWorld.

“Don’t make iTunes your first and only stop. There are plenty of players in the digital music retailing game, and it’s worth your time to shop around,” says Andrea Belz…. Read more at SmartMoney.com.

“Eric Schmidt’s recent resignation from the Apple board suggests that Google is preparing to make significant moves in the hardware arena,” Andrea Belz said….  Read more at E-Commerce Times.

“Many entrepreneurs approach Angel groups and VCs with novel technologies and strong technical teams.  Unfortunately, they often ‘forget’ to conduct any marketing research, mainly because they don’t understand how to do it.”…. Read more on my posting for the Pasadena Angels blog.

Andrea Belz compares the strategy of the government’s bailout of the auto industry to that of private equity or venture capitalist owners who “lend money to a company, so by calling in the note can seize control of the organisation….”  Read more in FundWeb (formerly Fund Strategy).

“They’re taking advantage of Americans’ appetite for downloading,” says Andrea Belz, an independent technology consultant based in Pasadena, Calif….  Read more at SmartMoney.com.