The McGraw-Hill 36-Hour Course: Product Development

Every decision is a value proposition.

- Andrea Belz

In her new book, The McGraw Hill 36-Hour Course: Product Development, commercialization consultant Andrea Belz, PhD, MBA offers an “MBA-in-a-box” approach to product development.  With frequent case studies, hints for service providers, and lots of straightforward explanation, this book is both a concise and complete guide to product development.

Part I: Planning

1.  Inception

2.  Strategy

3.  Marketing

4.  Value propositions

5.  Intellectual property

6.  Funding

Part II:  Implementation

7.  Organizations

8.  Milestones

9.  Design

10.  Fabrication, integration, and delivery

11.  Launch

12.  Wrap-up

Need your own copy?

Educators, please contact us for chapter excerpts or to place orders for your classes.